19 August 2010 0 Comments

The Complicated Lives of Today’s Leaders: Why Being at the Top Is Harder Than Ever – Knowledge@Wharton

For insights into the ethics, values and competencies required of today’s global leaders, Knowledge@Wharton recently coordinated a Wharton Executive Education round table discussion with four fellows from The World Economic Forum’s Global Leadership Fellows Program. The program allows participants to work full-time at the World Economic Forum while developing leadership skills through training courses at [...]

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28 July 2010 0 Comments

‘Turning Social Capital into Economic Capital’: Straight Talk about Word-of-mouth Marketing

If your hair stylist gave you $10 every time you sent one of your friends her way, you might be more tempted to tell all of your buddies what a fabulous stylist she was — or you might even try to make new friends to refer. This clever method of customer acquisition is a form [...]

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