Breaking through the noise to launch a new brand in today’s marketplace requires harnessing traditional marketing techniques as well as the unexpected. Reaching users online is relatively straightforward, but building emotional connections, staying relevant and delivering value is considerably more challenging. Hear from Kirsten Ward, Director of Digital Advertising, Microsoft as she discusses the challenges [...]

If your hair stylist gave you $10 every time you sent one of your friends her way, you might be more tempted to tell all of your buddies what a fabulous stylist she was — or you might even try to make new friends to refer. This clever method of customer acquisition is a form [...]

We have launched the very first insurance industry customer centric online video site and that to in record time! Check out the video’s on In Your Shoes and feel free to leave your comments. If you do enter the In Your Shoes contest and win please feel free to let them know you were refered [...]

With approx. 87% of Canada’s online population on or using social networking sites it is becoming rather imperative that your company has an online social networking strategy. This strategy should include but is not limited to: – Social Network (SN) groups/communities – SN advertising – SN & Blog integration – SN search strategies – SN [...]