28 July 2010 0 Comments

‘Turning Social Capital into Economic Capital’: Straight Talk about Word-of-mouth Marketing

If your hair stylist gave you $10 every time you sent one of your friends her way, you might be more tempted to tell all of your buddies what a fabulous stylist she was — or you might even try to make new friends to refer. This clever method of customer acquisition is a form [...]

30 July 2009 0 Comments

In Your Shoes – Aviva Canada

We have launched the very first insurance industry customer centric online video site and that to in record time! Check out the video’s on In Your Shoes and feel free to leave your comments. If you do enter the In Your Shoes contest and win please feel free to let them know you were refered [...]