Breaking through the noise to launch a new brand in today’s marketplace requires harnessing traditional marketing techniques as well as the unexpected. Reaching users online is relatively straightforward, but building emotional connections, staying relevant and delivering value is considerably more challenging. Hear from Kirsten Ward, Director of Digital Advertising, Microsoft as she discusses the challenges [...]

We have launched the very first insurance industry customer centric online video site and that to in record time! Check out the video’s on In Your Shoes and feel free to leave your comments. If you do enter the In Your Shoes contest and win please feel free to let them know you were refered [...]

My first seven days at work were focused on learning everything about the Aviva Canada Change Insurance sites (EN/FR). The English site can be found here – www.changeinsurance.ca. Feel free to leave me comments, feedback, and usability regarding the site as I would love to hear from you. If you are more interested in interacting with the [...]