With approx. 87% of Canada’s online population on or using social networking sites it is becoming rather imperative that your company has an online social networking strategy. This strategy should include but is not limited to: – Social Network (SN) groups/communities – SN advertising – SN & Blog integration – SN search strategies – SN [...]

If you are looking for SEO/PPC bench mark data to make a case for a SEO budget this guide from MarketingSherpa(this guide has to be bought) will be a useful tool. Also available (but a little old!) is the guide on Search Engine Optimization as told by 3000+ marketers (the link opens a PDF file) The guide/report [...]