Where Are Sheena & Rob? – Email Case Study
Case Study Background
I got the email below delivered to my Gmail account yesterday from “Sheena”.
——————————-
Where are eBC’s Sheena and Rob?
I’m writing to let you know that Rob Lewis and I, Sheena Daniels, are no longer employed by eBusiness Connection (eBC) and Small Business BC.
I’d also like to tell you about our new, national project for small business owners where we’ll bring together the best of private sector and government resources for small businesses. We’ve launched the project with a website where you’ll find all the e-business information that Rob and I have collected during our years at eBC, in addition to daily tips on the latest trends, tools and strategies for building and growing a successful business in Canada.
We invite you to come and take a look at our new home online at www.smallbizblog.ca. And don’t forget to add this website to your favorites because we’re just getting started and there’s a lot more to come!
Cheers, Sheena.
——————————-
Case Study
Sheen & Rob run the eBC eBusiness Connection and send out periodical newsletter to the opt-in email list. The main source for sign-up is from the eBC web site sign-up form (The primary acquisition channel).
Sheen & Rob are let go – seems more like fired and a few days later send out a blanket email to the email list colleted from eBC.
This email is sent out to inform subscribers that they have had a falling out with eBusiness Connection (eBC) and Small Business BC their employers and that they have started a rival Small Business Blog.
There is a lot of negative and positive reaction to this email sent out by Sheen & Rob – which you can read it here.
Questions:
- Do you think Sheen & Rob had the right to email the eBC email list?
- Do you believe Sheen & Rob knew what they were getting into – negative and/or positive publicity?
- What could Sheen & Rob have done to limit the total controversy that they have started?